It's extremely intimidating opening NBC News in order to critique its video gallery. As a broadcast news company, NBC provides video coverage internationally, nationally and locally. Its gallery lists a gamut of categories all of which are sectioned off into even more groups of various news stories.
The vast majority of NBC's videos is produced by NBC and air on its national news shows, such as the Today Show, Nightly News, and Meet the Press. There are a few videos exclusive to NBC's website, however, such as their Nightly News report about Syrian refugees attempting to restart their lives in Jordan. I was unable to find any examples of video content made by another website or provided by the general public.
NBC's home page always has a few links to videos about big stories beneath their dominant package. Often times one of the video links relate to NBC's dominant package. Broadcast companies' websites are fascinating to dive into because of their diverse selection of videos. Because of NBC's size, it has the resources to produce multiple videos a day about a single story.
For example, NBC is continuously developing the story about Pope Francis' first few days in office. NBC included one clip today about the pope's first Sunday address and another clip about the pope's casual personality. It also included an in-depth report about the Italian election and whether the pope's election is having an impact on the voters, which was featured on the website's home page.
As expected, NBC does not generally use video as a complementary feature to their news coverage; instead, video is a prime coverage technique. That being said, its website is greatly enhanced when text and video accompany one another. It gives the reader multiple ways to gain information and offers more data outlets.
The drawback to this type of news presentation is that it can overwhelm the audience. Too many links and too much information may cause the reader to turn to another simpler news source. It's a balance that companies like NBC have to maintain. I think NBC uses its home page well to distribute news content appropriately.
The vast majority of NBC's videos is produced by NBC and air on its national news shows, such as the Today Show, Nightly News, and Meet the Press. There are a few videos exclusive to NBC's website, however, such as their Nightly News report about Syrian refugees attempting to restart their lives in Jordan. I was unable to find any examples of video content made by another website or provided by the general public.
NBC's home page always has a few links to videos about big stories beneath their dominant package. Often times one of the video links relate to NBC's dominant package. Broadcast companies' websites are fascinating to dive into because of their diverse selection of videos. Because of NBC's size, it has the resources to produce multiple videos a day about a single story.
For example, NBC is continuously developing the story about Pope Francis' first few days in office. NBC included one clip today about the pope's first Sunday address and another clip about the pope's casual personality. It also included an in-depth report about the Italian election and whether the pope's election is having an impact on the voters, which was featured on the website's home page.
As expected, NBC does not generally use video as a complementary feature to their news coverage; instead, video is a prime coverage technique. That being said, its website is greatly enhanced when text and video accompany one another. It gives the reader multiple ways to gain information and offers more data outlets.
The drawback to this type of news presentation is that it can overwhelm the audience. Too many links and too much information may cause the reader to turn to another simpler news source. It's a balance that companies like NBC have to maintain. I think NBC uses its home page well to distribute news content appropriately.